Born and raised in Venezuela. I snagged a business degree from my motherland before studying Marketing at UCLA. I specialized Social Media & Influencer Marketing.
As a Marketing specialist, I live to take a brand, discover its voice and help it connect with its audience in a meaningful way.
I'm passionate about my career, my clients, my husband, and kids, taking pictures and traveling.
In my free time I love to do… everything (seriously, I'm one of those people).
Media Campaign Strategy (campaign brief, budget allocation, content creation, channel management, performance analysis)
Social Community Management (social media post scheduling, ad creation,engagement, strategy development)
Content Creation in English and Spanish (monthly campaign strategy including copywriting, image selection/creation, and implementation)
Influencer Campaign Management (outreach, partnership agreements, campaign development, creative review, contract review, and event planning both locally and nationally)
Monthly & Quarterly Reporting (social media marketing, influencer marketing,and other digital media channel reporting)
Budget Management (overall campaign budget, budget by channel, budget reconciliation)
Analysis of Market Trends and Customer Insights